The art of gifting flowers can be traced back hundreds of years. Thankfully, it is an art that is very much alive to this day. However, local florists are being driven out of business by larger conglomerates and their attractive price options. Nevertheless, this should not deter small business owners from making their mark on the city.
If you’re looking to bring in new customers, boost your sales, and stand out from your competitors, you’ve come to the right place. In this blog, we will be sharing three tips and tricks to becoming the best florist in your city. Keep reading to find out what they are…
Focus on Networking
Contrary to popular belief, flowers are not only ideal presents for anniversaries or birthdays. Bouquets and floral arrangements can be used in a wide range of circumstances, such as weddings and even corporate events.
If you want to be the best in the business, we suggest you expand your horizons and think big. Don’t limit yourself to the customers that walk through the door. Get out there and start networking with potential clients. You can attend wedding conventions, reach out to designers on LinkedIn, and even chat to local business owners who may be interested in a regular fresh flower delivery.
Find a Reliable Courier
Let’s face it, in our day and age, people are so busy they don’t always have time to step into the shop to pick up a bouquet of flowers. That’s why you need to invest in an online presence and attract more customers through your social media.
Once you get an influx of online orders, it’s time to ensure the deliveries reach the recipients in record timing and with minimal disruptions. This is why we suggest you invest in a reliable service such as Chicago couriers. With a trusted delivery service, you can gain the peace of mind you need.
Monetise on Special Holidays
Most industries need to ramp up their marketing budget as the holidays approach and this is especially true for florists. Aside from the obvious holidays, such as Valentine’s day, you can monetize on other events such as Easter, Christmas, Mother’s day, and even school dances.
Start setting the tone by creating a beautiful and eye-catching storefront display. This will allow customers to see the kind of arrangements you can design for the events. Next, invest in some social media advertising to get the message out. Finally, create holiday-themed discounts and offers that your customers simply cannot refuse.
At the end of the day, it’s not just your flower arrangements that will do the talking. This will only get you so far. You need to wow your audience with your high level of customer service, rapid delivery service, stellar branding, and innovative ideas. Plus, you should ensure you deliver the same level of quality each and every time as consistency is key. Follow these tips and you’ll be on the road to success in no time.
